The Employee Advocacy Course: Get Certified in Employee Advocacy

Find out the history behind employee advocacy, and how it shifted from a nice-to-have to an absolute essential.

How employee advocacy benefits marketing, and debunking the myth that employee advocacy is just for marketing.

Why employee advocacy has become a must-have for salespeople and a key part of every social selling strategy.

How employee advocacy benefits different areas of HR, from talent acquisition to employer branding teams.

Learn the benefits for each employee and how to communicate them for increased enthusiasm and participation.

How employee advocacy works on social media, and the importance of having an advocacy-ready social media policy.

Would employee advocacy be right for your company? Take a reading of your content output and company culture.

When getting sign-off for your program, there’ll be questions asked. Learn how to address them.

Discover what content strategy you’ll need for the best possible results, from content output to content types.

Learn all about the groups of employees you’ll want to invite to your program, and the Pyramid of Employee Influence.

Defining and measuring success. What metrics to track, and how to demonstrate the impact to leadership.

From strategies for keeping employees engaged to recognizing their efforts, here’s how to ensure continued success.